We are a group of professionals from diverse fields who believe that CSR could be an effective model for developing a country like India, and similar underdeveloped regions of the world. We also believe that using the capabilities of current and emerging Information Technologies one could propagate the philosophy, strategies and actions on CSR more widely and effectively.

ITC Limited (ITC) is one of India's foremost private sector companies having a diverse portfolio of businesses. The company has been undertaking several CSR initiatives over the years and been appreciated for them globally. The case discusses ITC's CSR initiatives and focuses on its approach. The company's innovative ways and heavy investments to achieve the 'triple bottom line' are discussed. The question to be look forward "Is it taking the right initiatives and setting standards to follow?"

We are living at a time when the social context of business is being redefined. A globalised market place without boundaries has emerged, stimulating unparalleled growth. At the same time, this has also resulted in lopsided development where the divide between rich and poor is growing, leading to social conflicts. Another influential change is the growing democratization that is changing the nature of civil society. Larger numbers of the dispossessed and marginalised are asking for space in the agenda of growth and development. Where an all-pervasive media is highlighting the good life, there is the natural demand for it to be made available to those who have no share in it.

his section will contain more or less unchanging information on definitions, approaches, and models of CSR answering the basic questions of - What ? Why ? How ? When ? Where ? Who ?

During the long and distinguished history of the "company" or businesses / corporates in India and other parts of the world, business leaders have been trying to make a positive impact on the society, communities around them and the world, in some way or the other.

When we talk of development, the instant image that comes to mind is of certain activities or processes taking place for the betterment of our present and future generations, by uplifting their standard of living. As the title suggests, the author tracks the changing roles of the three major stakeholders in the society, viz. the government, Non-government Organisations (NGOs) and the corporate sector, in influencing the process of development. Beginning from the British Raj and tracing its way up to the present development scenario in the country, the article shows us how the above players have metamorphosed into efficacious entities in bringing about the process of development.

• Accountability 1000 (AA 1000)
• UN Global Compact
• Business Case
• Benchmarking
• Code of Conduct
• Corporate Citizenship
• Corporate Governance
• Social Accountability 8000 (SA 8000)
• Social Auditing